Sexuality since


Lovecraft has come a long way from its first small store that opened in Toronto in 1972. Throughout the years, Lovecraft has always tried to be a place where people can explore their sexuality in a fun and adventurous way.

Like many of the greatest discoveries, Lovecraft was born out of necessity and entrepreneurship. In 1971, two women found themselves in need of a way to support their families. Neither had formal business training, yet both were determined to start a business. While researching in England, one of the women discovered the phenomenon of European sex stores. Unlike the often dark, intimidating “head shops” that were scattered around the downtown core of Toronto, these European stores were clean, well lit, and had helpful, knowledgeable staff. Finding the concept intriguing, she returned to Canada and after searching for the right location, the two friends opened Lovecraft in Toronto. News coverage of this unique store spread fast across the country and a week after they opened, they were sold out to the bare walls. The original co-founders Anne and Mary have retired. Pamela, a long time employee is excited every day to be carrying on their legacy.

Lovecraft is a place to explore, learn and satisfy your curiosity and so much more. Discover a new sex toy or finally the perfect lubricant for you. Curious about BDSM, well let’s get started. Looking for unique condoms that you won’t find in a pharmacy, no problem.

Customers are our number one priority. Have questions, we’re here to help. You’ll speak with a knowledgeable staff member who really cares about finding you just the right sex toy, lubricant or whatever you desire. We carry a carefully curated selection of goods that we choose through our knowledge, your feedback and reviews. We have to believe in what we sell or we won’t sell it to you. Want to learn more; try reading one of our sex ed blogs on various subjects. Read a sex toy review or watch a video. We want to hear from you, please fee free to review a sex toy to help us discover exactly what tickles your fancy.

Our hope for the future is to continue to help Lovecraft thrive and grow online. Reach out to us via social media, online chat, email or call us. Together we all can continue the legacy of Lovecraft.

Pamela Cameron & the Lovecraft Team

Free shipping on orders over $50

Signup for our newsletter to get