About Saying Goodbye & Hello

As some of you know, if you subscribe to our newsletter or visit our bricks and mortar sexshop on occasion, we’re taking the plunge to exclusively online shopping. This decision did not come lightly; we carefully considered our options. Do we let our Mississauga sex shop go and move back to Toronto? But where in Toronto?

Do we stick with what we are comfortable with and stay the same? Nope, never been our nature. We’re risk takers from way back. When two “Toronto housewives” opened the sexshop back in 1972 that was a huge leap of faith, a desire to do something that had rarely been done before. Lovecraft over the years has attracted a staff and a customer base that were and are very unique, courageous, educated and willing to take risks. For some, it is just walking through our doors, for others it is trying the latest silicone sex toy. For our staff, they’ve always had a desire to inform and educate, help create an environment that makes it OK, not to have all the answers and yes you can ask any question.

We’re committed to continuing this tradition of customer service online. If you haven’t already, we invite you to browse our website, see a carefully curated selection of sex toys, massage oils, lubricants, vibrators, dildos and much more.

We’re not just selling everything on the planet. No that is not us. We’re choosing items for you, that we really believe in. We think that you’ll love them because we love them. We’re not just about taking your money. Sure we have to make a living, but really and truly we love what we do and we’re excited when we help you find just the right vibrator that might make you feel liberated, excited and yes satisfied.

These past few months have been full of change. We have awesome staff that have stuck with us and have been so wonderful. We’re so lucky to have them. It is going to be a little weird on April 2nd when we’re not doing our daily TTC commute to Mississauga! Our commute will be shorter and there might be cats for company on occasion! So you might see some cat photos in our Instagram feed and you’ll think what the heck is happening! It already happened once! Our social media savvy staff member removed the cat pic!

We’ve been deconstructing the sexshop. Trading fixtures for chocolate and red wine!

We’re so pleased to say, very little hasn’t been reused! Next to nothing is going into a landfill. It is all being repurposed. We shared pics on Bunz, we’ve met excellent and creative recyclers! Some lingerie torsos are going to be turned into sculpture. Storage containers have new lives in Police Stations, Brew Pubs, B & B’s and homes across the GTA.

We’re looking forward to this next phase of Lovecraft and hope that you’ll join us on the journey!