Sex Ed

Ever since we opened our sex shop in Toronto way back in the 70’s, we’ve believed in an informed customer and staff. We started with books and now — wow! — there are so many ways to inform and educate. At Lovecraft, we think the brain is actually the sexiest organ. The more you know, the better your sensual experiences will be. On our online sex store you’ll find video reviews on many of the products we feature. Check out our guides for information on how to care for your toys, the differences between lubricants and so much more. Our blog features a variety of topics, all intended to inform and enhance your sex life. And, we still think a book can give you the most thorough information out there, so browse our book selection and let your imagination run wild.

Ever since we opened our sex shop in Toronto way back in the 70’s, we’ve believed in an informed customer and staff. We started with books and now — wow! — there are so many ways to inform and educate. At Lovecraft, we think the brain is actually the sexiest organ. The more you know, the better your sensual experiences will be. On our online sex store you’ll find video reviews on many of the products we feature. Check out our guides for information on how to care for your toys, the differences between lubricants and so much more. Our blog features a variety of topics, all intended to inform and enhance your sex life. And, we still think a book can give you the most thorough information out there, so browse our book selection and let your imagination run wild.

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Discover The Gift Of Self-Love

Physical Body We all have a physical body.  It is the form that houses your flesh and bones, your organs, your blood and guts.  It holds the brain that processes your sensory input and your mind that makes sense of the data and allows you to interpret it into your perception of an experience.  We […]

Best Beginner Sex Toys-Men

Guys, sex toys have really come a long way for you! Let’s face it, sex toys for men or women have come a really long way. There have been vast improvements in terms of materials, quality and especially design. And guys, you actually are using sex toys now. You are not alone, many of you […]

Best Beginner Sex Toys for Women

There is so much choice in the world of sex toys; where do you begin? There is also a new sex toy being introduced every week, so do you choose what’s best for you? Generally we’d say keep it simple to start. This allows you to explore and discover what you like best. We also […]

Foreplay Tips

If we could just take a moment to discuss feedback we get from our customers…we’d say one common desire is more FOREPLAY. Take your time, this is worth it. We know…you are busy, you are stressed but isn’t it worth it to connect with your partner? We think so and we’ve got a few ideas […]

How to Introduce Sex Toys to your Relationship

You are in a long term relationship or longish relationship…the sex is hot and satisfying, so you might be thinking if it ain’t broke, don’t fix it…true, but truly do you just like one flavour of ice cream, do you really own just one pair of shoes or do you always go to the same […]

Sexiest Stuff for Oral Sex

You know they like it, when you go down on them. Of course they do, it is very intimate, vulnerable, trusting, erotic and oh so pleasurable. Why not offer even more sensation with these specially selected products sure to give them the ultimate oral sex experience. Trustex Flavoured Condoms These simple and inexpensive condoms can […]

Sexy Highlights of 2018

Well it is that time of year isn’t it…a time to reflect, to look forward, to assess, and to start those resolutions or as I prefer to call them intentions. This article is all about the highlights of 2018, the highs and lows in our world of sex toys. There are algorithms (and people) that […]

Top 5 Best Sexy Gifts for Him

We’re going to let you in on a little secret…do you know who is really embracing sex toys? We do…sex toys for men is one of our growing (pardon the pun) markets. Guys have discovered that sex toys for him are so much fun and truly they have come a very long way from blow […]

Best Sexy Gift Ideas for Her

There is a lot of pressure during the holiday season to pick the perfect gift for her. You want it to be thoughtful; you want her to feel you’ve listened and you want her to feel like she’s really special and she deserves time just for her. Sex toys really send this message. They are […]

Top 5 Sexy Picks for Couples During the Holidays

It’s that time of the year again…Hollywood award show season…well yes, but I was thinking of something I think we can all relate to…gift giving season. We are all so wrapped up (get it) in giving to others, we sometimes forget about the most important combination, each other. We have to give and make time […]

Educate Yourself on World AIDS Day

December 1st is the International Day of AIDS ( Acquired Immunodeficiency Syndrome) awareness and remembrance.  People worldwide will wear a red ribbon as a symbol of their awareness and remembrance of those who are suffering with the illness and who have died of AIDS.  The colour red was chosen for its “‘connection to blood and […]

Best Sex Toys on a Budget

When first trying out a sex toy, you may not want to invest a lot. You might feel unsure. You might just not have the budget and that’s okay. You can for sure find good quality sex toys on a budget. A couple of things to keep in mind if the price seems like wow, […]

How to Improve Communication Between Your Partner and Yourself

Communication is very important in a relationship.  However, it tends to wane over time, and especially when there are children that seem to monopolize your time and energy. And it’s not just kids, work, parents, meetings can all put a damper to your relationship. It is so easy to get wrapped up in the importance […]

Recovery from MtF Gender Confirmation Surgery

My daughter, underwent MtF Gender Confirmation Surgery, and so I’ve witnessed first-hand how difficult the recovery process is after that surgery.  Unfortunately, my daughter had a really rough time hours after the surgery due to her motor tics from Tourette Syndrome.  She needed to rest and stay still, but couldn’t and so needed several dressing […]

1998 Sex Education Curriculum Denies Human Rights

Ontario’s new premier Doug Ford is denying people their human rights by bringing back the 1998 Sex Ed curriculum.  His excuse that the 2015 Sex Ed curriculum didn’t consult with parents is false.  Not only were “4,000 parents” consulted, but also “2,400 educators, 700 students, and 170 organizations including CAMH (Centre for Addiction and Mental […]

Spicing up Vanilla Sex

  Wait For It Need to shake up your routine of vanilla sex? It’s easy to fall into a routine of quick intercourse, when life gets busy and you and your partner are too tired. However, if you take a little time to work on adding some spice to your sex it’s well worth it; […]

Why Sex Toys for Women are a Healthy Choice

It used to be someone who had sex toys for women kept her dildos, dilators, vibrators and g-spot vibrators in a discrete secret location. Thankfully, those days have changed and our attitudes about self pleasure are much more open-minded today. We have more research and understanding of the health benefits of sex toys in our […]

Do’s & Don’ts of Anal Sex

OK so to be clear, we’re talking anal sex and anal sex toys….and you ask, what are you saying…OK so in this article, we’re discussing anal sex not toys designed for prostate play. The prostate deserves its own article, probably more than one. Now that we’re clear on that…our customers seem to be darn curious […]

Top Picks for Pride Month

We love Pride. We love the idea of honouring, remembering and celebrating people. We also believe you are able to celebrate your desires in oh so many ways. Pride Month is a time to also have a little fun and we can help with our top picks for Pride Month. GI Jack Penis Pump A […]

Being an LGBTQ Ally

My journey of being an Ally started early in life when in public school, I lectured a boy throwing stones at seagulls on how those gulls had a right to exist and live peacefully. I think I was shocked and so was he; this quiet girl was standing up for birds! But let me tell […]

The History of our Shinto Shrine

Way back in the mid 70’s, the original owners of Lovecraft were approached by a New York Art Gallery, who specialized in erotic art work from all over the world, to purchase their collection. The New York Gallery was closing their doors. Anne and Mary agreed to purchase the entire erotic art work collection. Pieces […]

Best Lubricants: Masturbation for Men

So whether you are giving yourself a hand-job, using a masturbation sleeve or a vibrator; there is one absolute essential accessory and that is lubrication. Spit really just doesn’t cut it…don’t believe those porn movies, you can have so much more glide with lubricant. Masturbation is awesome! Let’s just get that out of the way. […]

How do I use my G-Spot Toy?

Many of our customers express interest in finding their rather elusive G-Spot. And may we say once you experience a G-Spot orgasm, you’ll know why? How do I find my G-Spot and how do I use my G-Spot sex toy are two of our most asked questions. So if you’ve wondered about this, you’re not […]

Our Picks for Best Natural Lubricants

Depending on where you live in the world it may not feel like spring or maybe it isn’t in your part of the world but everywhere in the world we celebrate Earth Day and in honour of Earth Day, weve picked our top 5 best lubricants. Well 4 lubricants and one lovely new massage lotion […]

About Saying Goodbye & Hello

As some of you know, if you subscribe to our newsletter or visit our bricks and mortar sexshop on occasion, we’re taking the plunge to exclusively online shopping. This decision did not come lightly; we carefully considered our options. Do we let our Mississauga sex shop go and move back to Toronto? But where in […]

An Interview with, Samantha Fraser, Playground Conference Founder

Samantha Fraser is a life coach and happiness consultant, sex educator, producer, and author of Not Your Mother’s Playground: a realistic guide to honest, happy, and healthy, open relationships. We asked her a few questions about her work. Q: What did you have to study or learn to get into this field? A: I come […]

Finding the Right Online Sex Store

Finding the right online sex store doesn’t need to be intimidating or daunting. It’s important to keep in mind that visiting these stores is a great way to browse through products from the privacy and comfort of your own home. Here’s a few things that you can do to narrow down your choices when it […]

Meaningful Ways to say “I love You”

“There is never a time or place for true love. It happens accidentally, in a heartbeat, in a single flashing, throbbing moment.” ~ Sarah Dessen Valentine’s Day is almost upon us and with it comes a bit of added pressure but hey you’ve got this. If you are fortunate to be with someone special, you’re […]

Lovecraft’s Top Picks for Valentine’s

Valentine’s Day is coming sooner than you think. We recognize that you might feel a little pressure to step up your game on this day in terms of gift giving. Flowers, perfume, chocolate while classics, may we suggest something a little more daring, something to take your sex life to new highs and experiences. All […]

How to Achieve Better Sex this Year

Way back on January 1st, you might have told yourself “yes, this is the year to improve your sexlife” and now a little more than half way into January, that ambitious goal seems a distant memory. We hope not, but if it is, we have a few helpful hints for you to have better sex […]

What to Expect When Shopping Online at a Sexshop

Here’s a few things to remember when you shopping at an online sex shop. Shopping for sex aids or more commonly sex toys from an online sex shop can be a confusing and daunting experience if you don’t know what you’re looking for and how to go about finding it. Understanding a bit about your […]

Our Interview with Rebecca Rosenblat, Sex Educator

Rebecca Rosenblat is a Registered Psychotherapist, Certified Sex Addiction & Trauma Counselor, Sex Therapist, and Life Coach, critically acclaimed as one of Canada’s leading relationship & sexuality experts. We asked her a few questions about her career. — Q: What did you have to study or learn to get into this field? A: I trained […]

Lovecraft’s Best Sex Toys for 2017

These products have impressed us. You’ve raved about them, we’ve raved about them and if you don’t already know about them…now you will! Take a moment to browse the best sex toys of 2017. While not a sex toy, Sutil Rich is a water based lube that is a little thicker than average made from […]

How to be a little more adventurous this New Year!

You know you want to shake up your routines. The New Year seems to demand it. And when you think about it a while, it is a great time to reflect and vision what you want for the new year. This is an opportunity to think about the past year, what’s gone right? What did […]

Why Sex Toys for Women are a Healthy Choice

It used to be someone who had sex toys for women kept her dildos, dilators, vibrators and g-spot vibrators in a discrete secret location. Thankfully, those days have changed and our attitudes about self pleasure are much more open-minded today. We have more research and understanding of the health benefits of sex toys in our […]

Top 10 Sexy Stocking Stuffers Part 2

OK so you’ve considered some stocking stuffers just for couples but what if you just to give a sex toy to your partner no strings attached? This is yours to do with as you please, play and tantalize yourself but can I watch? Well, yes, there is always room for negotiation where everyone wins! This […]

Top 10 Sexy Stocking Stuffers Part 1

Yes, we know, tis the season of gift giving and pulling out your hair! We’re here to make your life easier with some excellent sexy gift ideas for your significant other. Consider these gifts a private love note to each other. This is your opportunity to say I hear you, I see you and I […]

Top 5 Picks for Strap-On Play

Maybe you’re a novice to strap-on play, maybe you’re a pro; it is all good and know that we have to start somewhere. It is great to be curious or simply want to try something new. People use harnesses for all sorts of reasons, sometimes practical for erectile dysfunction but in this guide we’re going […]

What are libido boosters, and are they really effective?

Your libido is your sex drive, plain and simple. Technically, it’s a combination of testosterone and dopamine (your sex hormones) that fuel you when you’re feelin’ good. Low levels of testosterone (in anyone, regardless of gender) can lead to a low sex drive. Problems with sex drives affect more than 1 in 3 couples at […]

Male Masturbation Toys Help Keep You Healthy

There’s more to a good round of self pleasure than the average man might realize. Did you know that the male masturbation toys you can buy right here can even lower blood pressure and relief stress?  Long story short is the masturbation toys for men we sell are healthy and fun in several different ways. […]

Feel Sexy & Confident Everyday

At this time of the year, it seems everywhere you turn you’ll find a sexy Halloween costume, online, special Halloween shops, sexshops all promising you a sexy night out or in! If ever you wanted embrace a cliche, now is your chance. You can be a sexy nurse, sexy firefighter or sexy cop. I mean […]

First Toy for Women

So, it’s your first time looking for a toy. Whether it’s been recommended to you by a friend, lover, or you’re just trying something new, it can be a little intimidating to dive into the So, it’s your first time looking for a toyworld of sex toys – there are SO many options out there. […]

What are Phthalates?

Phthalates (pronounced THA-lates) are chemicals that can make products (usually plastics) softer and more flexible. They are sometimes called plasticizers. When exposed to Phthalates over long periods of time, they could be a cancer risk. Phthalates often have a strong odour that is present on or in products. Phthalates are used in a range of […]

The Little Book Of The Big Orgasm

More techniques & games for amazing orgasms than you could possibly imagine trying. “The Little Book of the Big Orgasm” is your guide to taking your climax from ordinary to “oh-YES!” Whether you’re looking to intensify your orgasms or have more of a good thing, you’ll learn techniques for bringing you and your partner to […]

Sex After 50

As we get older, it becomes more important that we start discovering or reclaiming our sexuality. Whoever started the myth that women can’t keep enjoying themselves after the meager age of fifty? This is absolutely false. As we get older, it is essential that we work at being fit emotionally, mentally and physically, as well […]

Doc Johnson Double Penetrator Spot

When you are feeling adventurous, why not try Doc Johnson Double Penetrator

What can I do about Erectile Dysfunction

Erectile dysfunction or impotence is basically the inability to get and/or keep an erection firm enough for sex. Having erection trouble from time to time isn’t necessarily a cause for concern. It is a pretty normal part of life. But if ED is an ongoing issue; it can cause stress, affect your self-confidence and contribute […]

Penthouse Uncensored Volume III: Letters To America’s Hottest Magazine

If you’ve ever enjoyed reading letters to Penthouse, you will be excited by this double volume of Penthouse Uncensored. Exploring everything from exhibitionism and voyeurism to partner swapping, this best seller is over 500 pages of erotica in classic Penthouse style. (Formerly published as letters to Penthouse VII & VIII) By various authors, 613pp, 5 […]

Red Hot Touch: A Head-To-Toe Handbook For Mind-Blowing Orgasms

Everyone deserves a happy ending, so go on, give me a hand. Your hands can play a piano concerto, perform surgery, juggle and give your partner mind-blowing pleasure. If you’re not using your hands to their fullest potential during sex, you are depriving your partner of untold bliss. It’s time to learn how to use […]

Spectacular Sex Moves He’ll Never Forget

Learn about ingenious positions and techniques that will blow his mind. Spectacular Sex requires great technique, red-hot seduction, and crazy twists on positions, props and setting. “Spectacular Sex Moves He’ll Never Forget” gets sex out of the bedroom and onto the chandelier, under the table, into the car, and on the slide. Each of the […]

The Best Oral Sex Ever: Her Guide To Going Down

Master the art of going down and he’ll be yours forever! Sexpert author Yvonne K. Fulbright gets real in this bold book on giving oral sex. With this, hands on guide, you’ll be confident enough to take charge of his pleasure and yours when you learn: breathing techniques to last longer, positions he’ll love like […]

The Best Oral Sex Ever: His Guide To Going Down

Master the art of oral pleasure for sizzling sex she’ll never forget. Sexologist Yvonne K. Fulbright exposes the facts and fantastic tricks oral sex aficionados live by in her brazen how-to for men. “His Guide” gives you the tools you need to thrill her every night including: making cunnilingus the goal, how to overcome any […]

The Lowdown On Going Down: How To Give Her Mind-Blowing Oral Sex

Keep her coming back for more… It’s nothing to be ashamed of. When it comes to performing oral sex, most people fall somewhere between fumbling and clueless. But now, in The Lowdown on Going Down you’ll find practical, easy-to-master techniques that will give you the confidence and skills you need to become an expert in […]

The Multi-Orgasmic Couple: How Couples Can Dramatically Enhance Their Pleasure, Intimacy, And Health

This fully illustrated guide will inspire couples to make love all night – and make love last a lifetime. A complementary book to the Multi-Orgasmic Man. The bestselling authors of the Multi-Orgasmic Man show you and your partner how to: Experience intense multiple whole-body orgasms Pleasure each other profoundly Use sexuality for health and healing […]

The Multi-Orgasmic Man: How Any Man Can Experience Multiple Orgasms And Dramatically Enhance His Sexual Relationship

The original book for men who want to be multi orgasmic and their partners who want to help them. By learning to separate orgasm and ejaculation two distinct physical processes men can transform the momentary release of ejaculation into countless peaks of whole body orgasm. Men who experience multiple orgasms by avoiding fatigue and depletion […]

The New Love And Sex After 60

Life can be rich and full at any age. You may be getting older, but love and sex are still a vital part of your life. Here is the book that speaks to your concerns about sex beyond the middle years. Two leading experts have completely updated and revised the classic guide on the subject […]

The Ultimate Guide To Fellatio: How To Go Down On A Man And Give Him Mind Blowing Pleasure

The complete step by step guide to fellatio for men and women! You’ll learn: how to introduce fellatio into your sexual repertoire, male anatomy, how to keep your lipstick perfect, how to deep throat, helpful tips on preparation and hygiene?including putting a condom on with your mouth, building trust, countless positions, tips and tricks. By […]

The Ultimate Guide to Cunnilingus: how to go down on a woman and give her exquisite pleasure

The complete step by step guide to cunnilingus for women and men! You’ll learn: how to introduce cunnilingus into your sexual repertoire, how to negotiate oral sex with a reluctant partner, about a woman’s anatomy and what to do with it, techniques for mind blowing orgasms, helpful hints on preparation and hygiene and building trust. […]

The Ultimate Guide to Anal Sex for Men

From the publishers of the best-selling The Ultimate Guide to Anal Sex for Women comes a companion book specifically for men. It’s a sexy, fun-to-read guide to anal sex for men, offering comprehensive information on all aspects of anal play: For all men, heterosexual, gay, bisexual who want to learn how to enjoy anal sex, […]

What is Vaginal Atrophy

This is a subject we often would prefer if we never spoke of it, EVER and yet if we had a more open dialogue we’d be so much further ahead. As we get older and for a variety of other reasons, intercourse can become painful; this may be due to a condition known as Vaginal […]

What are Kegel Exercises

Have you heard of the term Kegel? The exercise was coined by Dr. Henry Kegel. He discovered that exercise can help strengthen the pelvic floor muscle. These muscles are attached to the pelvic bone and act like a hammock, holding in your pelvic organs. A common function of these muscles is stopping and starting the […]

The Basics Terminology

Anal Toys Anal toys include dildos and butt plugs, beads, and vibrators. Butt plugs usually refer to a specific “plug” shaped toy but that shouldn’t limit your choice. You can use any size and shape of dildo that your anus will accommodate – just be sure it has a flared base for easy removal. We […]

How do I clean my Sex Toy

The Basics: Wash your toy before the first use and after each subsequent use. If you are sharing your toy, use a condom with it to protect yourself, and your partner(s) from sexually transmitted infections. Condoms  may also be used to cover your toy for easy clean up and to provide a barrier between you […]

How do I choose the best lubricant for me

Lubricant has come a long way from the lubricant that was used at your doctor’s office. There is so much choice and selection now, and it can be a bit overwhelming. The key factor to remember lubricant is here to enhance your sex life.   Types of Lubricants Water Silicone Hybrid Warming Flavoured   Water […]

How to choose a condom?

Choosing the right condom for you: Condoms differ in a number of ways. You may want to try several different brands like Okamoto Crown, Kimono or Lifestyles  to find the ones you’ll like best. Often a good sex shop will offer condom singles. Treat yourself to your own personalized baker’s dozen!  This is a fabulous […]

How Do Cock Rings Work?

Cock Rings: The Basics Try starting with a larger ring first. If this does not hold your erection then try the next smaller size. The ring shouldn’t be worn longer than 20 minutes. Remove by rolling it off or by pulling the tabs forward. The penis will become flaccid as the ring is removed. Do […]

Mastering Your Man From Head To Toe

Today’s sexually savvy woman thinks of her man as a luxury sports car. She has her license and she knows how to drive, but to get the full pulse-quickening, heart-pounding performance, she needs to master the intricacies of the engine. “Mastering your Man” fills in the information gaps and shows you how to work the […]

Penthouse Uncensored Double The Erotica In One Volume

If you’ve ever enjoyed reading letters to Penthouse, you will be excited by this double volume of Penthouse Uncensored. Exploring everything from exhibitionism and voyeurism to partner swapping, this best seller is over 500 pages of erotica in classic Penthouse style. By various authors, 502pp, 8″ x 5″

Penthouse Uncensored Volume II: Twice The Spice In One Volume

If you’ve ever enjoyed reading letters to Penthouse, you will be excited by this double volume of Penthouse Uncensored. Exploring everything from exhibitionism and voyeurism to partner swapping, this best seller is over 500 pages of erotica in classic Penthouse style. (Formerly published as letters to Penthouse V & VI) By various authors, 776pp, 5 […]

Calexotics Silver Bullet Spot

Learn more about a classic silver bullet! This discreet little bullet comes from CalExotics.  

Copy of Calexotics Butterfly Kiss Spot

Learn more about CalExotics Butterfly Kiss.

The Story of Lovecraft Toronto

Here’s the origin story of our little store.

Anal Toys Product Overview & Safety

Before you start exploring the world of anal toys be sure to take a moment to familiarize yourself on some safety tips.

Becoming Orgasmic: A Sexual And Personal Growth Program For Women

“Becoming Orgasmic” will help you whether you’re married, separated, divorced, or widowed: under 30, over 60, or somewhere in between; the program presented within these pages will help you feel comfortable with yourself and your ideas about sex and enable you to grow as a person. “Becoming Orgasmic” will help you to evaluate your sexual […]

Blow Him Away: How To Give Him Mind-Blowing Oral Sex

Keep him begging for more…It’s nothing to be ashamed of. When it comes to performing oral sex, most people fall somewhere between fumbling and clueless. That is why you must have “Blow Him Away”. In “Blow Him Away” you’ll find practical, easy-to-master techniques that will give you the confidence and skills you need to become […]

How To Be Kinky: A Beginner’s Guide To BDSM

This book is for singles and couples looking to take a walk on the wild side but who are questioning where to begin. How to be Kinky offers the perfect starting place. Instead of emphasizing techniques and clinical issues, it takes a more practical approach, with advice on finding a scene, negotiating kinky play with […]

Kama Sutra 52

Reach new levels of exotic and erotic bliss with a hot new position to try every week for 52 weeks! Each position, inspired by the ancient text of the Kama Sutra, maximizes pleasure and fun. Scintillating, full-color photographs illustrate all 52 positions and step-by-step instructions guide you through each move and pose. And with four […]

Lips Like Sugar: Women’s Erotic Fantasies

Lips Like Sugar dishes up a feast of unabashedly sexual scenarios. This exciting new collection of erotic fiction from Violet Blue celebrates women’s erotic imagination with expertly crafted stories of hot, hot sex. You’ll find women on top, bottom, and everyplace in between. Sure to keep you up past bedtime, the stories in Lips Like […]

Lust: Erotic Fantasies For Women

Who can live without lust? All day and night, our minds run through delicious possibilities ― a silky hand beckoning us into the VIP lounge; a stranger in the backseat; the hunky FedEx driver bringing his package to the door ― not to mention our own lascivious memories. Lust is a collection of erotica by […]

Party for One

We’re not sure if you know this, but we’re really keen on masturbation! We thought we’d provide you with some great options for you to, you know, better your experiences. And don’t worry – we’ve got some things for everyone coming up. Luckily having some you-time doesn’t really require much of anything – besides maybe […]

How do I give the best massage

A massage can release tension, a massage can help regulate blood pressure and boost your immune system. And when done right, an at-home massage has major fringe benefits for you and your partner.   Set the mood Light candles, play music – fragrance and music can really alter an environment. You can think of this […]

Couples Night In!

After we’ve come to the close of a great weekend, you know exactly what it’s time to do. It’s time to plan your next weekend! And since you’re planning anyway, why don’t you make it a long weekend?  Lucky for you, we’ve always got some new ideas up our sleeve for a great couples’ home […]

Canada 150

We’re sure you’ve probably noticed, but celebrations for Canada’s 150th year have been sweeping the nation. It also means this is Lovecraft’s 45th year of operation! Woohoo! We love reasons to celebrate, so for this blog and Canada’s sesquicentennial (say that one ten times fast), we’re showcasing some amazing Canadian brands offering you some of […]

Beginners Guide

Whether you’d like to give something new a try, tell a friend or lover about the awesome things you’ve been introduced to, or take things up a notch, we’ve got some options for you. First off, the ultimate standard: a vibrator. This is a go-to  self-pleasing option, and it’s pretty hard to go wrong. We […]

A Very (VERY) Brief History of the Women’s Sexual Revolution

As we’re sure we’ve mentioned, Lovecraft opened in Yorkville in 1972. What on earth was a sex store doing opening in 1972? We thought we’d give you a (very) brief history how sexual health and empowerment culture came to be – a history of the Sexual Revolution. After the Second World War, women were still […]

Overview of Strap-Ons

Here’s an overview of what the world of strap-ons is made up of.

Rabbit Habit and Why You Should Get It!

The rabbit habit is one of our best selling sex toys. We highly recommend picking it up!

Erectile Dysfunction and What Can Help

If you suffer erectile dysfunction, there’s a few things you can find at our sex shop to help!

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